There are a number of misconceptions and fallacies dealing with email marketing that have to be cleared up before you begin setting up your opt in list. These marketing misconceptions could create a potentially harmful difficulty as you begin to promote your business on the web. So here are a number of the myths and falacies that you could possibly have heard about email marketing.

1. Not a whole lot of people use email

Email marketing is one of the most productive marketing methods precisely because nearly everyone uses email. Almost everywhere you look, you find email fields that have to be filled in with your email info before you can process a transaction or receive the data that you would like. Just about everyone has an email address to stay in touch with friends and family and to get essential material.

2. Email campaigns can offend a whole lot of people

The not so secret way to overcome this difficulty is through double opt-in permission-based email marketing. Once you obtain a persons permission to send them information, make sure that the information that you send is informative and on topic.

3. It’s stupid to send email to each person on your permission based email list

The key to this problem is to have a very discerning eye about who to email and who not to email. You can recognize this by taking a look at your metrics. This really should show you which opt-in email list would probably give you the highest ROI or return on investment.